Google Power Search and practical usage of Google search in business to drive new revenue

posted Aug 13, 2011, 9:00 PM by David Khorram ? [ updated Jun 26, 2017, 11:55 AM by Blog Poster ]
To?discover?the power of Google?search?, Recently, we have built a partnership with group of USC MBA students. Our goal is to discover ?practical ?usage of Google search in business. We are measuring our success based on projects and revenue they generate.?

Search is?extremely?powerful even?beyond?what we can?imagine?at this time ?and I claim it ?is even more?interesting?and?addictive than ?any??puzzle video games.? We need to link and monitor our work and progress based on revenue since it is easy to get lost in fun of?search.

Check on -?Here’s how to play?a?Google?a?day ??http://www.agoogleaday.com
?
Back to earth.......

Following topics are the ?main search subjects.?

  1. Sales and lead generation?
  2. Business?intelligence?
  3. Competition analysis
  4. Brand?monitoring
  5. Customer Service
  6. Co-creation, ?
  7. Brand management and monitoring
  8. Social CRM
  9. Competitive intelligence,
  10. Trend analysis
  11. Crisis management

We also are planning to take advantage of cloud sourcing ( Google Apps ) ?, crowd sourcing and expert sourcing?techniques to enhance the results.

Our 1st project ?- Lead Generation?

Our 1st project is based on creating?search?strings using?relative?Key words , key?phrases, Google search operators , Google search queries focused on ?finding sales leads in a?specific??vertical.

?In this case , we are trying to find businesses that are?contemplating or planning to relocate , move ?or?expand?their offices, headquarters ?and operations . Within the first two weeks, ?We have generated?very?relevant?leads ?which are?extremely?valuable. Following ?companies can benefit from these leads :?


  1. Commercial?Real Estate Broker
  2. Relocation?consultants?
  3. Security Companies
  4. Computer Networking
  5. Janitorial/Cleaning Services
  6. General Contractors
  7. Interior Designers
  8. Plantscapers
  9. Office Furniture & Equipment
  10. Carpeting & Floor Dealers
  11. Commercial Movers
  12. Telephone Equipment Companies
  13. Cabling & Wiring Companies
  14. CKT providers
  15. Computer Networking/Management
  16. Insurance agents?
  17. Local service providers?


?

If your?interested?to?collaborate?with us or?access?to our research , you can?contact?us ?at : 877-448-4968 - Extension 107?

Following two subjects ?also might be?interesting?to you .

A- During this process , we have found many?useful?and?interesting?references?and sources .

  1. GUIDE TO MANAGEMENT IDEAS AND GURUS
  2. Guide to Analysing Companies?
  3. Guide to Business Modelling
  4. Guide to Business Planning?
  5. Guide to Economic Indicators Guide to the European Union?
  6. Guide to Financial Markets?
  7. Guide to Financial Management?
  8. Guide to Investment Strategy?
  9. Guide to Organisation Design?
  10. Guide to Project Management Numbers?
  11. Guide Style Guide OTHER ECONOMIST BOOKS
  12. and more?


B- Following is a ?list of?Google search operators.

1. Use?quotation marks?to search for the?exact phrase?"co-op board rejection" (strangely, a splog ranks higher than our original post Madonna Sues Her New York Co-op Board)

2. Use the?pipe (|)?for an?either/or search?(or use the word "or"):?fsbo|by owner.

3. Use?two periods (..)?to find information within?a number range, including years:?worst housing markets 1980..2006.

4. Use a?minus sign (-)?to?exclude search results:?worst housing markets 1980..2006 -best. (since the search without the minus sign usually includes best and worst, use the minus sign if you only want the bad news)

5.?Find similar terms with the tilde (~):?~cheap homes. You get auctions, foreclosures, etc.

6. Use the?wildcard star (*)?if you don't know the?missing word:?a man's home is his *.

7. Get a list of?definitions?with "define:"?define:foreclosure.

8. Use Google as a?calculator?(good for figuring a commission):?548,000 x6%.

9.?To search a term in a particular blog or website use "site:". Useful if a website or blog doesn't have a search box:?site:blog.sellsiusrealestate.com zillow. (Dang, 960 Zillow posts. We must have a crush on Zillow.)

10.?Type in the area code to find out the city:?646.

11. The?space and minus sign ( -).?This eliminates duplicate search results. Google will ignore all search results that contain a phrase or word you put in quotes. Find a unique word or phrase that always appears in repetitive results. Let's say you're searching a company and keep seeing their Press Release that says "Announcing". Just type the company name (space) -"Announcing" and you just weeded out all those repetitive PRs from your search results.?Note: If you forget the space, Google gets you back and gives you ONLY those repetitive results.

12. The?hyphen (-).?Pulls results for terms that have spelling variations. Example:?left-handed?pulls left-handed, left handed and lefthanded. (Yes, the minus sign and hyphen are one and the same.)

13.?The pole (l). (It's above the backslash)?Serves as an OR. Good for first name, last name searches. Example:?Frank Zappa | Zappa Frank.? [If you added the hyphen (-), you'd find Frank Zappa, Zappa Frank, FrankZappa & ZappaFrank.]

14.?Time & Weather.?Time Hong Kong?gives you the time in Hong Kong.Weather Hong Kong?(or weather zip code) gives you the weather.

15.?Local Movie times. Type the movie and your city or zip code:?I am Legend 10022.

16.?Track FedEx, USPS & UPS packages: skip the log in and just?type in the tracking number.

17.?Flight information:?Delta flight 2456.

18.?Comparisons: type in quotes: "better than___", "worse than___", or " ___ sucks" (for bad reviews).?"better than ipod".
19.?Reverse lookup.?Type in a phone number?and Google gives you the address and/or identity of the owner.

20. Conversion tool for?currency?and?weights and measures.?100 US dollars in British Pounds.?Square feet in an acre.?Ounces in 5 pounds. Even?time:?days in 5 years.

21.?Search for pdfs, Word docs or Excel spreadsheet: after the search term type?filetype:pdf? ("real estate commission" filetype:pdf?)

22.?Highlight search terms in a search result: Click "cache" in a search result and Google will highlight your search terms in that result.

[tags] google, search, search tips [/tags]


If your?interested?to?collaborate?with us or?access?to our research , you can?contact?us ?at : 877-448-4968 - Extension 107?



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